From startups to global brands, our clients are leaders in innovation and passionate about what they do.

(Some of) Our Work

M&M’S®

  • Collaborate with the M&M’S® team and partners to bring the brand to life through dynamic content across multiple channels.

    Maximize brand opportunities by creating engaging content for website, advertisements, brand partnerships, seasonal campaigns, digital experiences, and global retail stores.

    Photo: Courtesy of M&M’S® x kate spade new york

Gabriel’s Light

  • Supported non-profit and their mission to prevent youth suicide. Worked in tandem with the founder to create brand strategy and growth plan.

    Over four years, developed and executed youth programs, fundraising campaigns, and awareness initiatives through digital and print media, mailing campaigns, events, strategic partnerships, and press outreach.

    Photo credit: Luft Balloons

Gatorade

  • Collaborated with the design team at Haystack Studios to create limited-edition Gatorade Gx water bottles for four athletes: Trevor Lawrence, Paige Bueckers, Sydney McLaughlin, and Fernando Tatís Jr.

    Using the athletes’ personal stories, crafted content for various touch points to reinforce the overarching campaign that celebrates youthful joy and love of sports.

Cafe Britt

  • Drove growth in the U.S. market through strategy and execution of first catalog campaign overseeing design, content, data, and mailing. Increased customer acquisition and retention.

    Developed storytelling style and provided content across multiple touch points to differentiate products and boost sales.

    Photo credit: Erika DuFour

LINNEA

  • Provided high level strategy and ongoing marketing team leadership during a pivotal phase of growth.

    Created operations and marketing tools, developed processes, and provided mentorship to support the founder and her internal team.

Urban Accents

  • Collaborated with the internal team for 10 years, providing ongoing support for brand strategy and product innovation. Created compelling content for website, emails, social media, and video campaigns.

    Assisted founders and their investment banker in developing an investor deck that successfully secured the company's sale to a leading specialty food brand.

Vosges Haut-Chocolat

  • Worked closely with founder and leadership team for over 17 years to develop leading luxury chocolate brand.

    Managed operations for three years while growing 75%, supported product development and innovation, and drove growth through cross channel marketing including print, digital, retail, wholesale, and partnerships.

WellBeings

  • Worked alongside the MNML design team for a year to support launch of CBD brand backed by one of Illinois’ largest cannabis companies. Through market research and innovation sessions, developed unique positioning in a saturated marketplace. Provided ongoing strategy and content support.

900 North Michigan Shops

  • Created content for digital ads and social media to support seasonal campaign.

    Developed signage for one of Chicago’s largest malls post-COVID to rebuild trust, ensure safety, and warmly welcome customers back.

    Photo credit: Erika DuFour

The Revel Group

  • Initial brand naming, brand strategy, and identity for The Revel Group family of businesses. Ongoing support including web development, sales materials, social media content, and event marketing.

MARS

  • Support the Global Design Team and the Global Director of Brand Identity and Design as a strategist and content expert for over 10 years working on a variety of projects for multiple brands including Skittles®, Starburst®, Altoids®, Orbit®, Extra®, Dove Galaxy®, JuicyFruit®, M&M’S®, and 5 Gum®.

Northalsted

  • Supported the Northalsted Business Association with ongoing marketing strategy and execution to bring commerce to the Chicago neighborhood. Projects included website and social media campaigns, print materials, marketing education for association members, and event marketing for large annual events such Chicago Pride Fest®, the Chicago Pride Parade, and Northalsted Market Days®

    Photo credit : Stephen Koch

Goldfish thinks

Data is important but intuition should not be ignored .