We love learning, solving problems, and looking at things in new ways.


What makes us different.

While each member of the Goldfish team has a particular expertise, we all have multiple skill sets and wide-ranging experience. Our unique backgrounds provide a holistic understanding of how every aspect of a business is interconnected.

While we operate virtually 🖥️ on a day-to-day basis , we believe that a shared box of donuts 🍩 and a wall of sticky notes 📝 have the power to strengthen human connection 🤝, ignite spontaneity 🤪, and fuel innovation 💡.

20


Years in Business

100+


Projects with Startups and Global Brands

6


Years Average Client Tenure


Our History

Goldfish Consulting was founded in 2005 by Caroline Lubbers, a problem solver, serial entrepreneur, and strategic communicator. Her passion is working closely with clients to understand their goals and find unexpected ways to bring brands to life and fuel success.

Caroline fosters long-term relationships with her talented team of designers, web developers, writers, and financial strategists. Goldfish Consulting remains agile, assembling the right experts for each project, timeline, and budget—from brand launches to global strategy initiatives.

Goldfish thinks


Hard work and fun are not mutually exclusive.