Goldfish Thinks Consulting | Brand Strategy, Innovation, Marketing, Communications.

About Goldfish Consulting

Brand Strategy. Marketing. Communications. Growth Planning.

Caroline is one of the most creative minds, grounded in a pragmatic approach. I feel I'm pulling gems out of the air when she talks. Execution of her ideas always yields gains.
Katrina Markoff, Founder & CEO of Vosges Haut-Chocolat

Since our inception in 2005, we’ve worked with dozens of companies in a variety of industries from startups to global brands. A central focus of our successful approach is to develop strategic plans and marketing tools while working closely with clients to ensure implementation and measure success. Our varied experience gives us a unique understanding of the symbiotic relationship between brand strategy, marketing, operations, and all aspects of a business that are required for sustained growth.

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What we do

We love learning, solving problems, and looking at things in new ways.

Brand Strategy

Whether launching, fine-tuning, or overhauling your brand, we use a collaborative approach to develop a comprehensive brand strategy to drive business goals and resonate with your audience.

Insights & Innovation

Using multiple inputs, we take a fresh look to discover connections, identify insights, and drive new ways of thinking.

Growth Strategy

With our unusual combination of experience in marketing, operations, and finance, we create feasible growth strategies to take you to the next level, or to the moon.

Marketing Plan

Starting with big ideas, we create marketing plans that drill down to detailed action items and timelines. We can support execution and design performance metrics to ensure success.

Content, Writing & Naming

We love words! Unique content with a consistent style is an important tool to connect with your audience and stand out from the pack.

Facilitation & Speaking

From panel participation and speaking engagements to executive meeting facilitation, we bring new ideas and positive energy to the room.

Who We Are

Caroline Lubbers, Founder and Principal Thinker

Caroline is a problem solver and strategic communicator. Her passion is digging deep into brands, finding out what makes them tick, and communicating their essence and vibe in unique and unexpected ways.

Caroline put her problem solving and organizational skills to use during a 3-year stint as Vice-President of Operations at a multi-channel specialty foods company that grew 1500% to a multi-million dollar brand during her tenure. Thanks to this experience, she faces challenges with a holistic view and an understanding of logistical and operational needs required for success.

By engaging a network of trusted partners when needed, Goldfish Consulting stays nimble, taking on projects of all sizes from brand launches to global strategy initiatives.

Our Work

A few of our past projects.

Vosges Haut-Chocolat

Worked closely with founder and CMO to support brand and growth for over 17 years.

WellBeings

Brand strategy, launch planning and operations support for CBD startup.

Mars Wrigley

Design strategy to support global gum and confections brands including Skittles, 5 Gum, Starburst, Altoids, JuicyFruit, and Extra for over 7 years.

The Revel Group

Naming, brand strategy, and marketing support for innovative, event-centric agency.

Cafe Britt

Launched direct marketing print campaign in United States for Costa Rican coffee company.

Lincoln Park Zoo

Developed growth plan and sales strategy for Lincoln Park Zoo events team.

OUR CLIENTS

Goldfish works with companies that are leaders in innovation, often growing fast, and always passionate about what they do.

Caroline brings a reasoned approach to creative problem solving. Her deliberate method has helped us untangle the most complicated of knots.

Caroline's superpower is making order out of chaos. With a healthy dose of wit and wisdom, she has helped us tackle strategic decisions with practical thinking and imaginative problem solving.

Ebony Hurr Founder, Snow & Graham

Caroline has a sharp strategic mind, and is a powerful communicator. That is a rare and invaluable combination for solving complex problems and landing it with stakeholders.

Steffi Marty Senior Brand Identity Manager, Mars Wrigley Confections

Caroline and the Goldfish team knew the right questions to ask to frame out the identity that would become the Revel brand - now synonymous with the best events in Chicago and around the world. Over the years, we used the Goldfish suite of services as an extension of our internal marketing team.

We feel that hiring Goldfish was one of the best decisions we have made.

Clint Paton Co-Founder, The Revel Group